Learning Center

A collection of videos, webinars, tutorials and talks on innovation, commercialization and technology transfer.
No matter where you are on your journey, there is something for you...

01

Research & Ideation

Generate ideas and hypotheses.
Define your problem and solutions.
Identify users and an unmet need...

02

Development

Comprehensive customer discovery and the business model canvas.
Prototyping and testing with end users.

03

Production & Commercialization

Business best practices, business plans. Production and manufacturing. Partnerships. Licensing and more...

01 Research & Ideation

YouTube Video Link

Storytelling by Don Morrison.
What is important to get across when telling the story of your idea or innovation? What should you include in your pitch? Watch for tips and tricks to keep in mind to make people want to know more.

Product Market Fit

  1. The Real Product Market Fit from Y Combinator

Problem Definition

    1. How to Define a Problem Statement

 

Hypothesis Generation

  1. A/B Testing Basics for Product Ideas
  2. Rapid Prototyping Techniques for Quick Validation

Design Thinking

  1. Introduction to Design Thinking for Innovation
  2. Why Design Thinking Works
  3. Design Thinking Workshops for Creative Problem Solving
coming soon background with megaphone
YouTube Video Link

Stay tuned for videos on defining your problem, solution, stakeholders and identifying an unmet need.

02 Development

YouTube Video Link

Mapping the AT Tech Transfer Pathway:
Getting Paid & Engaging Stakeholders by Dr. Susan Cohen, Katz School of Business, University of Pittsburgh

Customer Discovery

  1. Importance of Non-Disclosure Agreements
  2. Customer Discovery Best Practice by Steve Blank (Video Series)
  3. Best Practices for Customer Discovery Interviews (Forbes)
  4. Building Empathy Maps for Customer Understanding 
  5.  

Business Model Canvas

  1. Step-by-Step Guide to Creating a Business Model Canvas (Strategyzer) 

Prototyping and Testing

  1. Usability Testing: Methods and Analysis 
  2. Iterative Design: Improving Your Prototype Based on Feedback 

End User Engagement

    1. User-Centered Design Principles

 

coming soon background with megaphone
YouTube Video Link

Stay tuned for more videos on intellectual property (IP), market requirements and more.

Getting Paid

Assess your revenue model & pricing strategy while testing value proposition on target customers. Be Ready to Pivot!

How do you create value and for whom?

What can you monetize?

Does a relevant system for payment already exist?

Which stakeholders feel the impact of the unmet need? 

How do stakeholders currently pay?

get paid. falling coins image

Engage Your Stakeholders

Identify who your stakeholders are early.

Think beyond the customer.

A stakeholder will ultimately be who pays for your product and may not necessarily be the end user.

 

 

 

 

03 Production & Commercialization

coming soon background with megaphone
YouTube Video Link

Stay tuned for videos on commercialization, partnerships, manufacturing, licensing and more.

Business Development & Best Practices

  1. How to Bring in a New CEO for Your Startup
  2. A Guide to Seed Fundraising by Geoff Ralston
  3. Intellectual Property (IP) - Learn to Identify your IP

Creating a Business Plan

  1. Write Your Plan

Manufacturing & Supply Chain

  1. Manufacturing Success Stories

Licensing and Partnerships

coming soon background with megaphone
YouTube Video Link

Stay tuned for videos on commercialization, partnerships, manufacturing, licensing and more.