This webinar is designed for university faculty and students eager to explore the critical role of customer and stakeholder discovery. Participants will uncover how understanding the needs, motivations, and pain points of potential customers and key stakeholders can fuel innovative solutions and enhance commercialization potential.

What You’ll Learn:

• Empathic Inquiry: Master the art of empathic inquiry to truly understand your audience.
• Interviewing Techniques: Gain practical skills in effective interviewing to gather valuable insights.
• Empathy Mapping: Learn how to use empathy mapping to identify and define problems worth solving.

By the end of this session, you’ll be equipped with the tools and mindset needed to foster innovation through empathetic engagement. Don’t miss this opportunity to drive solution development and make a real impact!