SALES MASTERCLASS: HOW BUYING HAS CHANGED

Session #7: How Buying Has Changed

Facilitator: Scot McTaggart(opens in new tab) & Maddi Love(opens in new tab)

The self-educated buyer and what it means for the sales conversation. Digital touchpoints as pre-sales. Social proof at every stage and how to build and deploy it early. Contrarian and emerging viewpoints on what the old sales playbook gets wrong.