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SUMMARY:Optimize Your Startup Marketing for AI-Powered Search
DESCRIPTION:Wed\, Apr 08 \nOptimize Your Startup Marketing for AI-Powered Search\n\n\nVirtual \n\n\n\n\n\n\n\n\n\n\nEvent Details \n\n\nDate \nWednesday\, Apr 08\, 2026 \n\n\nTime \n5:30pm \n\n\nStage \nPropel\, Test \n\n\nLocation \nOnline \n\n\nYou must log in to register\n\n\n\n\nAI-driven search is reshaping how people find startups like yours. Learn about AEO and more AI-ready techniques to level up your marketing. \nThis session explores how search behavior is rapidly evolving across both consumer and B2B contexts\, and what that shift means for startups and brands. We’ll examine the differences between traditional SEO and Answer Engine Optimization (AEO)\, highlighting how AI-driven search interprets intent\, synthesizes answers\, and reshapes visibility. \nParticipants will gain a clear understanding of how the GenAI ecosystem works and why category-specific trust signals now matter more than keyword density. \nThe session also addresses AEO’s impact on brand visibility in “first-answer” environments. It introduces the First-Answer Readiness framework\, a structured approach to ensuring brands are machine-readable\, citation-worthy\, and contextually prioritized in AI-generated summaries. \nThe session concludes with practical steps founders can take to assess their readiness and implement actions to become AEO-ready\, from content architecture and authority building to structured data and credibility signals. \nABOUT THE SPEAKER \nBev Ho \nMORE ON THIS TOPIC \nIf you can’t make this event or want a refresher on related topics\, browse our on-demand videos and blog posts featuring i-lab experts and advisors at innovationlabs.harvard.edu/on-demand. \nACCESSIBILITY STATEMENT \nThe Harvard Innovation Labs welcomes attendees of all abilities to our events\, both in person and online. \nRequests for American Sign Language interpreters and/or CART providers should be made at least two weeks in advance\, if possible. Please note that the University will make every effort to secure services\, but that services are subject to availability. \nIf you would like to request accommodations or have questions about physical access\, please contact i-lab@harvard.edu in advance of the event. \nFUTURE COMMUNICATIONS \nPlease note: By registering\, you agree to receive emails about this event and future communications from the Harvard Innovation Labs. \n\n\n\n\n\n\nRelated Events
URL:https://www.idea2impact.org/event/optimize-your-startup-marketing-for-ai-powered-search/
LOCATION:Virtual
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/png:https://www.idea2impact.org/wp-content/uploads/2023/03/Harvard.png
ORGANIZER;CN="Harvard Innovation Labs":MAILTO:i-lab@harvard.edu
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